Tag Archives: pitchcoach

WISE WORDS FROM ARISTOTLE ON THE PERFECT WEDDING SPEECH

if Aristotle was around today what advice would he give for making the perfect wedding speech? He would probably suggest we master the ‘five canons of rhetoric.’ As expressed by Quintilian:

“The whole art of oratory, as the most and greatest writers have taught, consists of five parts; invention, arrangement, style, memory and delivery.”

invention ( inventio) is the vital stage of exploring all possible avenues and sources for what you might say, anecdotes, stories, interesting facts and milestones – anything that may be of interest. It can help to create a mind-map. The goal is to find an idea, a narrative thread, for your speech.

Arrangement (dispositio) covers the organising of your content to make the best impact. In Greek, the word is taxis – to arrange your troops for battle! While not fighting your guests, it helps you to deliver it, and them to follow it, if you have a framework.. One is known as ‘the rule of three.’ It reflects Aristotle’s three act plot structure. For example you could introduce your narrative thread as ‘milestones on a romantic journey’ and arrange your stories – the heart of any speech- around ‘early days’, ‘significant stops’ and ‘arrival’.

Style (elocutio) This is is all about making the guests want to listen to you! Seems obvious, but the point being made is that it is all about how you do it – the way you come across. The common error is to focus only on content, slaving over the writing and correcting until the last minute. Thus leaving little or no time to work, by rehearsing, on the impression you make with expression and body language. Essential to making the emotional connection you want.

Memory (memoria) For the ancient orators notepaper was rare! They had to memorise their speeches and learn to deliver them spontaneously, something you will want to do. Something you can’t do reading from a script. The best ‘spontaneous’ solution is to prepare notes to refer to, only if really needed. You’ll have a good grasp of your content so the notes need only contain key headings and ‘signpost’ words.

Delivery (actio) When asked what was the most important component in oratory Demosthenes replied ‘DELIVERY‘. Asked what wa second, he responded, ‘DELIVERY’ and, third, ‘DELIVERY‘.

You can’t escape rehearsal if you want to deliver. Keep in mind these final wise words:

‘I would not hesitate to assert that a mediocre speech supported by all the power of delivery will be more impressive than the best speech unaccompanied by such power.’ Quintilian, Institutes of Oratory

My book Unaccustomed As I Am… The Wedding Speech Made Easy is published November 3rd. you can pre-order on Amazon

THE ACTOR AND EMOTION

Unlike actors who benefit from a script by, say, Shakespeare, most speakers or presenters have to write their own words. This can lead to a common error among the less experienced of getting so caught up in getting the words right that they ignore the emotional connection they must make with their audience, whether one or a hundred.,

When we watch a play we expect to be engaged in an emotional experience but sometimes forget that an interviewer or conference delegate ‘audience’ also expects a level of emotional engagement. Professional actors know how to play on our emotions. This is how one answered some questions

Where does the emotion come from, the script or the actor?

Emotion is a difficult word. It’s quite ambiguous. I looked up the definition and it says ‘A strong feeling deriving from one’s circumstances,’ which I think is the perfect answer. It is neither the words, nor the actor, but the circumstances of the script that will evoke emotion in the actor, if the actor allows them self to be available to emotion. The given circumstances include: what kind of environment the character is in, what they are doing, what they want in the scene, etc.

The script tells the actor where the actor is and what kind of emotional dilemma they have, and then it is the actor’s job to find a way to make the emotional dilemma and the given circumstances truthful. So the answer is both. It is a marriage of the two.

Can you fake emotion?

You tell me. If you can fool your audience you are a very good actor. I can’t. Maybe Judi Dench can. I can only try to be truthful. I’m not very good at the craft of pretending but I respect those who are. I think usually my way is to focus on what I want in the scene and let the emotion happen naturally, for example: I want to get my dream job.

Now I think about what is at stake if I don’t get my dream job: I will feel like I have never reached my full potential, I will not be able to express something I need to express, I will feel complacent and cowardly for not trying, etc. If I think about this, I start feeling all kinds of emotions – passion, excitement, fear, inspiration, and joy. But it happens naturally. Focus on what you want and why you want it. Make it personal to you!

People try to be emotional in their performance, rather than just trying to get what they want and to affect their audience or fellow actors. Sometimes you don’t have to show any emotion, but you can make people weep, just by saying what you are saying simply and clearly with commitment and conviction.

“Only connect! Only connect the prose and the passion.” E.M.Forster

THE ACTOR AND PREPARING TO PERFORM

Generally pitches and presentations do not suffer from a lack of effort and hard work- research into the subject and the audience, development of an idea, a proposition and the supporting argument, a storyline or script and the visual aids/charts.

A lot goes on but, generally, at the expense of time spent in preparation for the performance at the end of it all, the performance, the way everyone comes across, which will determine success or failure . Professional actors perform for a living. Here is how one actor answered questions on preparation.

How do you approach preparing for performance?

Every actor has their own way of working. After time you find what works for you. There are two types of preparation for me: preparation that happens in the lead up to, and over the rehearsal period, and preparation that happens in the hours before the play begins.

During the rehearsal period my own private preparation work includes a lot of research and daydreaming, reading the script quietly to myself repetitively so that I become familiar with it.

Before I go on stage my warming up preparation includes doing a relaxation, stretching my body out, warming up my voice, and then going through my lines quietly to myself.

How do you handle the different demands of a script?

I break up my script into sections, or units, based on when my character changes tactic in a scene. This helps me focus on smaller sections of the script so that I can work on giving a more detailed, less generalised performance. Each unit is like each point in a speech.

At the beginning of each unit I write my intention, for example: to convince, to charm, to seduce, to make someone understand me, to inspire, to excite, to calm, to reassure etc. When I have worked out what my intention for each unit is, I focus on using my words to land my intention.

I underline key words to give more gravity to what I am saying.

How do you make the role your own?

When I start to read my script aloud I tend to move around a lot, or go for a walk. I physicalize what I am saying with my hands and my body, sometimes even in an overly exaggerated manner. I sometimes even stomp as I am learning my lines. All of this gets energy moving through the body, helps me lose any tension, makes me feel relaxed, and gets me out of my head.

The more embodied your script is in you, the more ownership you have over it, the more it is you. To me, performance is ownership of what you are saying and doing.

What steps do you take to connect with your audience?

I try to say my lines as many different ways as I can so that I don’t get stuck in a habit.

I try to find a need to speak – I think of my lines as a need to communicate, rather than just a pre-prepared speech. No-one wants to hear something prepared. People want to feel like you are saying what you are saying to them and only them for the first time.

What do you look to get from rehearsal?

Emotional connection and clarity in what I want and what I am saying. To be comfortable with any blocking (movement on the stage) so that I don’t have to think about it – this comes from repetition. The more you can say your lines and do your movement over and over again in rehearsals, the more you can be free in performance.

Can you rehearse without an audience?

Yes. It is good to take time working on the script without the added pressure and nerves of rehearsing in front of an audience. You can get familiar with the script on your own.

However, it is then very helpful, if not essential, to have someone to rehearse with – to speak to, so that you stop thinking about how you sound, and you start focusing on how you are affecting the person you are speaking to. The most engaging actors are those who are focusing on who they are speaking to, not on themselves.

“An ounce of performance is worth pounds of promises.”
― Mae West

THE ACTOR AND SHOWING OFF

No one wants to be accused of being a ‘show off’. It has the negative association of boasting, being vulgar, and being egocentric. But when pitching or presenting we are performing, and any performance requires a certain level of ‘show’. Showing off can be a positive thing. It can be about an enthusiasm to share, it can be about charisma and charm, and it can be about putting yourself out there. It is important to give oneself permission to show off.

Various dictionary definitions cover the positives: to behave in an ostentatiously skilled and assured way with the intention of impressing others. Or: to behave in a way that is intended to attract attention or admiration (and that other people find annoying – the element to avoid!)

This is what an actor says about showing off:

Is showing off natural to actors or a by- product of performing?

I think if you are telling a story with as much conviction as you can, and you are trying to fill the space of the theatre with your energy, make sure you are heard by all, and have an intention to share with your audience, showing off happens naturally. I have, however, been watching many actors recently on stage and I think a bit of ego can go a long way in a performance.

How do you handle/manage showing off without annoying your audience?

If your intention is about telling a story, rather than just showing off, and you are using your charm in order to tell a story, you are maintaining integrity with the play. The play is not about you. The play is about the play. It is not for you. It is for your audience. That is the point. You need your audience.

When you give, your audience will appreciate your level of generosity. It’s called showing off with heart. It is easy to see when an actor is being indulgent and is only performing to please themselves and to take from an audience. Be generous and be joyful. Make showing off a gift, rather than a way to get something.

“ I show off – I’m a very good show off. It’s what I do, it’s what I’m good at.” Robbie Williams

THE LASTING FIRST IMPRESSION

A recent article by Craig Brown in the Daily Mail noted that many political biographers are attempting -without much success- to emulate thriller writers like Elmore Leonard and Dashiell Hammett, well known for their dramatic opening lines. Best of them, Raymond Chandler; “The first time I laid eyes on Terry Lennox he was drunk in the back of a Rolls Royce Silver Wraith…”

Apparently, Cherie Blair starts her In Speaking For Myself with “O.K, guys, that’s it. Let’s do the business.” While not the subtlest of phrases, you can’t question her intention to make a powerful, lasting first impression as important to the book, play, movie, speech, poem or song as to the pitch.

The film Patton grabbed attention with “Now I want you to remember that no bastard ever won a war by dying for his country. He won it by making the other poor dumb bastard die for his.”

Gentler but unforgettable words from Jane Austen set the scene for Pride and Prejudice, “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”

Two contemporary songs capture instantly different moods, and personalities, Amy Winehouse’s “They tried to make me go to rehab / I said no-no-no.” And Sinead O’Connor with, “It’s been 7 hours and 15 days / since you took my love away.”

Two rather different love poems, Elizabeth Barrett Browning, “How I do love thee? Let me count the ways,” and Andrew Marvel (in pitch-mode) To His Coy Mistress ,” Had we but world enough and time/ this coyness lady were no crime.

Of course pitch teams do not number a Shakespeare to give them a “to be or not to be” opening but this is no excuse for not having any kind of planned start, a feature of many otherwise reasonable pitches. It is a wasted opportunity and a final quote – if you have not yet watched the ‘winning movie’- “Remember, a winning start means a winning finish!”