One final chance to make the lasting impression.
And tell them what you’ve told them – as if it was the only basis for
competitive judgement.

The ‘close’ itself. No props. No charts. No videos. Just the team
leader. Heartfelt. Personal. It’s not what you say.
It’s the way you say it.

Common error: The least rehearsed element and
yet the most important. Planning it early in the process helps bring
strategy and content together.