Leadership, actual and perceived, is key to winning. The team leader
is responsible for delivering the pitch, and must be allowed to lead.
Beware too much democracy.

Team leader’s responsibilities cover both the content of the pitch and
the strategy. However, a different Approver could be used for content
(creative director/planning director) with managing director/CEO
approving strategy.

Different Consults and Supports should also be applied to the two
streams of content and strategy activities.

(RASCI – a recognised model for organising a project. The person
Responsible, the Approver, the people who Support, those you Consult
with and those who need to be Informed.)