+ The right people! Plan casting in line with your
understanding of the client people, their personalities.
(Not just by relevant experience.)

+ People in right numbers. Don’t outnumber the client.
When dealing with one client only then start meeting
one on one and introduce team members gradually.

+ The right team work. Clients search for team signals,
overt and covert. Get together in advance.

+ Critical: people who LISTEN, not just talk.